Apple shares slumped 12% on Thursday, slicing more than $50bn from its market value over fears the tech giant is losing the smartphone 'screen-size war'.
The drop was prompted by weaker-than-expected holiday iPhone sales, which were revealed on Wednesday.
Apple said it sold a record 47.8 million iPhones in the quarter ending December, but this lagged the average analyst forecast of 50 million units.
It was the third straight quarter Apple missed Wall Street's revenue forecast, fanning fears its dominance of consumer electronics is slipping.
Jefferies & Company analyst Peter Misek, who previously raised red flags about Apple cutting orders to suppliers, said the iPhone slowdown was "real and material" and here to stay.
"We think Apple is losing the screen-size wars," Mr Misek said.
Critics have said Apple's focus has been lost after the death of Steve Jobs He said that that demand was moving away from the iPhone's 3.5-inch and 4-inch screens to screens of 5 inches offered by rivals such as Samsung.
Eighteen US brokerages have now cut their price targets on Apple shares, which slid to $451 (£285) at the open of the Nasdaq exchange in New York.
Competition from Samsung and signs that the smartphone market may be close to saturation have slowed Apple's growth.
Questions remain over the company's ability to innovate after the death of iconic co-founder Steve Jobs.
But chief executive Tim Cook said he was "thrilled" with the figures and insisted the company continued to focus on innovation.
"We're thrilled with record revenue of over $54bn and sales of over 75 million iOS devices in a single quarter," Mr Cook said.
"We're very confident in our product pipeline as we continue to focus on innovation and making the best products in the world."
Apple also sold 22.9 million iPads in the quarter, in line with expectations.
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